What we do

Guinness Brand Experience

TBA created an entirely new communications platform for the brand in Africa aimed at engaging target consumers around their key passion point – in this case identified through our research as Football. In order to powerfully connect with fans we set about creating an experiential concept that enabled Guinness to own the match viewing occasion at scale.

This was achieved by designing and developing mobile viewing units. These feature giant screens, top quality sound systems and a DJ booth enabling Guinness to create a unique experience for fans around football matches locally in key African markets. They proved very versatile as well as providing a unique whilst compelling and relevant brand experience.