What we do

Sony Ericsson Press & Trade Launch

The challenge was to create a live experience for the press and trade to communicate the evolved brand positioning related to specific new music technology.

TBA took over a warehouse gallery in Barcelona and developed a creative approach, engaging the audience with the brand and showing how new product innovation fitted with consumers' lifestyle choices. The impact set the brand apart, driving re-appraisal and was complemented by a carefully designed series of interventions which TBA created inside the experience