Innovation at new brand launch

The challenge was to unveil the latest AW24 season to engage the global staff in London.

Once again, we recently had the pleasure of working with Dr. Martens plc. to unveil their epic Autumn/Winter 2024 season in London's vibrant Woolwich Works. We welcomed their GLOBAL, EMEA, Americas and APAC teams who shared their latest updates, fostering innovation and craftsmanship.

We took the Dr. Martens plc team on a journey, right from their welcome entrance, with branded accents integrated throughout the venue, right through to interactive product showcasing. Drawing on our experiential expertise, we helped tell their brand story and inject heaps of personality to really get the team fired up about the new season.

Woolwich Works became a creative canvas for Dr. Martens plc. style, artistry, and innovation, all of which brought the iconic 60-year brand to life in another exciting brand launch event.

Results

• 500+ total attendees

• 83% of attendees would purchase the product post-event

• 76 top tier media & influencers in attendance

• 75.7m total press reach

• 43 total press coverage

• 13 million total social reach

• 515+ stories shared