Forever 21 Shop City ranks within top 10 metaverse brand for 2023 among Prada, Gucci, Balenciaga and Nike.

Shop City is an immersive experience that empowers players to express their individuality as they build their own store and manage every aspect of gameplay to be ranked the “top shop” with unprecedented customisation options.

Shop City conceived as a community-first game in collaboration with over a dozen of Roblox’s most “fashion fabulous” designers, content creators and influencers.

The innovative fashion experience enables players to explore the latest trends even before they appear in store AND tests new trends, products and even categories with a vast range of avatar merchandise.

Shop City is one the largest metaverse launches ever connecting the In-game experience and exclusive merchandise drops with IRL channels that build on each other including social media, e-comm, store POS, fashion influencers, special QR codes, Out of Home and Times Square jumbotrons.

Our metaverse partner, Virtual Brand Group Inc., had the pleasure of partnering with Mattel’s Barbie brand and Forever 21, launching the one-of-a-kind Barbie range in the metaverse, on Roblox.

Additionally, VBG's collaboration between Mattel's Barbie brand and Forever 21 was another standout moment. This exclusive partnership featured an impressive range of 76 pieces, including the limited-edition rhinestone Barbie water bottle, which saw 15,000 units sold within less than one minute of its release.